An equity crowdfunding platform for socially responsible investing

The new platform aims to showcase diversity, sustainability, and social consciousness, while making equity crowdfunding accessible

Spotted: Global sustainability company Ideanomics has announced the launch of an equity crowdfunding platform focused on helping investors and advisors gain access to environmental, social and governance (ESG) based investments.

The new brand, JUSTLY Markets, is part of Ideanomics’s Capital division, which is focused on disruptive fintech solutions for the financial services industry. JUSTLY will provide a space for investors of all incomes to find and invest in companies that reflect the values of diversity, sustainability, and social consciousness.

JUSTLY aims to promote greater transparency in equity crowdfunding, a market that has a reputation for being overwhelming to new investors. The JUSTLY platform will provide investors with research and other relevant information from respectable independent third-party companies on ESG, fundraising and other related topics. The aim is to empower people to make an impact by ‘reducing the time-intensive research process involved in making socially responsible investments and fundraising decisions’.

While JUSTLY also allows people to invest in non-ESG opportunities, it will donate a portion of the fee for these transactions to an ESG charity. This pledge is intended to give investors peace-of-mind that ‘every time someone invests or raises money via JUSTLY, they will be making a positive impact through their transaction’.

Interest in ESG investing has sky-rocketed in recent years, and Springwise has seen a number of clean investing innovations. These range from the world’s first nature-backed financial instrument, to a platform that encourages shareholder activism.