Oil company builds carpooling platform

Carsharing and carpooling are gaining ground across the world, mainly through the efforts of non-profit organisations and for-profit startups like Zipcar and Zimride. An unexpected new member of the movement is Galp Energia, Portugal’s largest oil and gas company. In March 2009, Galp Energia launched Galpshare, a carpooling platform where commuters can create a profile, specify their daily route and find others heading the same way. Users can also list their musical preferences and interests (politics, sport, business, etc.), helping them find people they’d enjoy sharing a ride with. Galpshare was created by Galp Energia as a way to promote energy efficiency, helping consumers to save money and decrease their carbon footprint. Which isn’t as counterproductive for a gas company as it may seem; most petrochemical behemoths are actively branching out into renewable energy sources and sustainable energy consumption. Galpshare’s launch was widely promoted to commuters through an ad campaign, and the service is available throughout Portugal. Big brands looking to reap the rewards of eco-bounty: have you already figured out how to help your customers be green(er)? (Related: Rewarding consumers who drive less.)