Livery service for a clean(er) conscience

Eco-livery car services are spreading: New Yorkers can now call OZOcar and LA has had EcoLimo for a while.

Remember Boston-based PlanetTran, the eco-livery car service? The idea is spreading, as New Yorkers can now call OZOcar (“New York’s first eco-luxury car service”), while it turns out LA has had EcoLimo for a while. OZOcar caters to a decidedly green-meets-ONLINE OXYGEN audience, offering not only hybrid cars, but an Apple iBook and high speed wireless connection in every car, too. Included in OZOcar’s fleet are the Toyota Prius, Lexus RX 400h, Toyota Highlander, and (as of next year) the Lexus GS 450h. Fares are competitive with less-clean services: a trip from Manhattan in the Prius is USD 60 to Newark Airport or JFK (EUR 50/GBP 35), and USD 45 to LaGuardia. LA’s EcoLimo is also quite aggressive in its rate setting: it runs at about USD 37 per hour plus gratuity, as opposed to USD 75 for a regular Town Car service. And living up to its name, EcoLimo is actually looking into stretching its hybrid cars by about 2 feet (source: Brentwood Magazine).

Opportunities