Site lets consumers trade green behavior for eco products

Recyclebank has launched One Twine, an online shop where members of its green rewards scheme can buy eco-friendly items with the points they've collected.

In order to swap their typical routine for one that’s good for the environment, consumers often need motivation — a principle seen in schemes at venues such as the Charles Hotel in Massachusetts, which rewards guests for taking green transportation to get there. Now Recyclebank has launched One Twine, an online shop where members of its green rewards scheme can buy eco-friendly items with the points they’ve collected.

Recyclebank members gain points through the completion of tasks or lifestyle changes such as pledging to remember to turn off their lights, or making their freezer run more efficiently. Typically, these points can then be exchanged for discounts and rewards like magazine subscriptions, but now the enterprise has launched it’s own store stocked with goods approved for their commitment to reducing environmental damage. Recyclebank looks at how the product is made, used and disposed of when deciding to include it in its One Twine store. The project means that those doing green deeds can continue to do so by picking up products with minimal impact.

Are there ways that other incentive schemes can tailor their rewards to encourage further positive action?