Innovation That Matters

Shipped to the door, freshly mixed cocktails in 3-liter boxes


Catering to consumers who don’t want the hassle of buying ingredients and following recipes, Cocktailbox is a London-based venture that offers ready-mixed cocktails freshly made by a professional bartender,and home delivered in fridge-friendly boxes. Launched in October, CocktailBox takes online orders for four popular cocktails—margarita, mojito, cosmo and strawberry daiquiri—and dispatches the drinks in 3 litre bag-in-box packages, each containing twenty 150 ml servings. Pricing is GBP 35 per box, including taxes and 4-5 day delivery (expedited delivery is available for an extra charge). For an additional GBP 10 customers can upgrade any box to Super Premium and have their cocktails mixed with higher quality spirits such as Grey Goose, Havana Club and Sauza. Cocktailbox also offers “suits-you” cocktails which allows customers to have their favourite cocktail tailor-made. With consumers desiring both premium quality products and services that offer added convenience, we wouldn’t be surprised to see similar concepts pop up around the world. Bars seeking additional income—one to add to your offerings? Spotted by:  Cecilia Biemann



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