Sign in to view
member only content

Niche crowdfunding platforms enable individuals to raise funds for everything from long-form journalism to homes for misplaced Haitian families. Now, Fortua is a website for crowdfunding outdoor, active, eco-friendly pursuits and adventures.

To begin, an individual or group creates a campaign page on the platform where they detail their desired endeavor. Users are currently raising funds for everything from a spring triathlon in Michigan to a boy scout adventure program. Donors can pledge equipment, expertise and volunteer time as well as financial contributions, but unlike most crowdfunding sites, campaigners can choose whether to run an ‘all-or-nothing’ campaign — when funds are only collected if the target is reached — or a ‘keep-it-all’ campaign. In return, backers receive perks and updates before, during and after the adventures.

It is free to run a campaign on Fortua but the company takes a 5 percent fee of all funds raised. Users are also charged USD 0.30 per contribution and a 2.9 percent fee by WePay — who process all the transactions. What pursuits will crowdfunding enable next?