Innovation That Matters

Curated samples for men, delivered monthly by subscription


US-based Hiskit is preparing to launch a subscription service this fall with samples targeting men.

There’s no denying the power of tryvertising, and we’ve recently seen it put to work online, in retail stores and through the mail. Now, much the way Birchbox delivers beauty samples by curated subscription, so California-based Hiskit is gearing up to put a male-oriented spin on the concept with a subscription service for samples targeting men. Once it launches this fall, Hiskit will send out a deluxe box each month filled with hand-selected products tailored especially for men. To participate, consumers need only sign up with the service before the last day of the month; pricing is USD 12 monthly. Then, just after the middle of each month they’ll receive a kit filled with three to five hand-selected, male-oriented samples. “Members should expect to receive products from different categories, varying from shaving needs to underwear, fragrances to phone accessories and moisturizers to socks,” the site explains. Hiskit plans to allow subscribers to customize the types of samples they receive, it says, and it will also offer full-sized versions of all the samples it sends out in its online store. In the meantime, Hiskit will initially serve only US consumers. Male-oriented brands: one to get in on with samples of your own, or replicate with a tryvertising scheme in your own area? Spotted by: Josh Gall



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