Customized lipstick in 10 minutes

Canada's BITE lipstick laboratory is enabling women to create their own bespoke cosmetics in just ten minutes.

New York-based Manicube has already offered in-office manicure services in 15 minutes for those with busy lifestyles, and now Canada’s BITE lipstick laboratory is enabling women to create their own bespoke cosmetics in just ten minutes.

Using only all-natural products, the company helps customers to create a lipstick that is unique to them. Visitors arriving at the store – based in downtown Toronto – first start by mixing pigments to find the exact color they’re after. Customers can then add a matte or sheer finish, and can even add a flavour – cherry, mint or berry. Using a special machine, the stick is then made and finished in ten minutes. The store is open from Thursdays to Sundays and is walk-in, so no appointment is necessary.

Currently operating out of a pop-up store, the company hopes to upgrade to a permanent structure later in the year. Are there other ways to give consumers personalized make-up on demand?

Spotted by: Alexia Maury