Innovation That Matters

Date management platform sends flowers, ends panic of forgetting

Work & Lifestyle

Obviously is an automatic flower delivery service in the UK set up by two entrepreneurs to help solve the problem of forgetting important dates.

Who hasn’t panicked at the realization that a significant other’s birthday is tomorrow, or worse yet, today? The solution lies in automating the ordering and delivery of beautiful bouquets of flowers so no date is ever forgotten. Obviously is the platform from which that is now possible. Available across most of the UK, and in bespoke agreements internationally, Obviously makes it easy to personalize bouquets and the accompanying messages.

Users set up an account and then load up their calendar with as many different dates and people as necessary, making recurring events even easier to remember. Likes and dislikes regarding flowers and colors can be recorded for each recipient, and users are alerted to forthcoming dates in order to craft the perfect message. Users then receive a text on the day the flowers are sent, and orders can be amended up to two days prior to delivery. Costs start at GBP 35 per bouquet, and additional gift options are in development for those who want more than just flowers.

From tampons to wine, subscription services are helping make everyday life that little bit easier. With so much now capable of being delivered, how can entrepreneurs make such services even more efficient and sustainable?


N.B. This company has rebranded to UnderWraps. It has expanded to delivering products for occasions such as Christmas, Birthdays, Valentine’s Day and more.




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