Innovation That Matters

Design your own Keds & sell them on Zazzle


Earlier this year we wrote about Ndeur, a Canadian company that offers high-end customized shoes, and now a new partnership with customization portal Zazzle is bringing similar capabilities to the iconic world of Keds. Keds Studio, which just launched a few weeks ago, lets consumers design their own custom Keds Champions classic canvas sneakers by picking colours and adding graphics, photos and text. Users of the Zazzle-powered application begin by selecting the style they want–slip-on or lace-up, for women or kids–along with the size. They are then prompted to choose from a wide selection of colours and designs for each of several different sections of the shoe, along with trim details including stitching, binding, lining and gore. They can upload their own artwork, graphics and text for instant drag-and-drop addition to their shoe design. Alternatively, an assortment of premade designs from artists including Sarah Singh and Gen Art are also available; each month a new designer or artist will be featured through a series of limited-edition designs. Keds Studio is available on both the Zazzle and Keds (from Stride Rite) sites. Priced between USD 50 and USD 60, the customized shoes are produced within 24 to 48 hours of ordering and will reach consumers within one to two weeks. Shipping is available internationally. Of course, it’s one thing to let consumers design their own shoes, but the next logical step in the customer-made trend is to help them sell their creations as well. Sure enough, users of Keds Studio can do just that through the Zazzle marketplace. A simple “Post for Sale” button on the application makes it happen, and Zazzle’s “Name Your Royalty” system enables consumers to set the price of their shoe designs above the original price and earn the entire mark-up in profit. Now *that’s* really letting customers have it their way! (Related: New sneaker brand relies on crowds for design.) Spotted by: Anita Windisman



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