Innovation That Matters

Drive-in cloakroom for festivals and events

Work & Lifestyle

Following luxury loos, posh showers and boutique lodging, our latest spotting catering to music festivals and other outdoor events is CloakVroom — a fully mobile cloakroom in a custom-fitted truck. CloakVroom is staffed 24 hours a day to provide event-goers with peace of mind, and offer event organisers a hassle-free drive-in facility. The mobile service goes the extra mile: customers are given a numbered wristband with CloakVroom’s mobile number and website. If anyone leaves an item behind, they can reclaim it by contacting CloakVroom, which will mail the goods back to them. The company was launched last month by M40 Media, an agency that specialises in event sponsorship and festival publications. After 10 years of working with festivals, they noticed a growing need for secure on-site storage, and voila — CloakVroom was born. According to Gary Pitt, CloakVroom’s founder, his fledgling venture has received unprecedented interest and the vehicle is booked at an event every weekend until the end of September. CloakVroom’s service will be on offer at Wild in the Country Knebworth, Bestival, The V Festival, Creamfields, Cornbury Festival, The Secret Garden Party, Lovebox and many more. CloakVroom is also taking corporate bookings — the biggest of which is the official relaunch later this month of London’s Millennium Dome, now called the 02. CloakVroom plans to roll out a franchise in 2008, with separate vehicles covering different regions in the UK. One to start up in your own neck of the woods? Also sounds like a great service for fashion or cosmetics brands to sponsor.



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