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Modestly heralding itself as the most unique and unrivaled candy store of the world, Dylan’s Candy Bar definitely provides sweet inspiration to marketers from around the world. Like buybuyBABY, it has turned a fairly mundane retail category into a (dare we say it) EXPERIENCE. Sheer size in floor space and assortment, with some eye-catching design mixed in, creates a Willie Wonka feeling that opens wallets from young to old. In their own words: “our 10,000 square foot New York City flagship store totally redefines the idea of a traditional ‘sweets’ store by creating a unique and completely unmatched shopping experience in a visually awe inspiring environment”. This includes Pez dispensers ranging in price from USD 2 up to USD 2,000 for a rare vintage collectable. Lollipops range in size from 3 ounces up to 3 feet tall. And let’s not forget the candy-scented spa items, from chocolate bar soaps to bubble gum bath fizz.

Opportunities

Business is sweet: Dylan’s two outlets in New York have recently been joined by one in Houston and another in Orlando. But as a candy store new-style cum flagship should work equally well in Tokyo, Seoul, or Stockholm, this sweet spot is bigger than NY or Houston.