Innovation That Matters

Facilitating kidpreneurs — Update

Publishing & Media

As featured last year, ING’s Postbank is encouraging children to find their inner entrepreneurs and learn how earn, save and deal with money. This week, the bank opened a Bizznizz Lounge in Habbo Hotel, the online community that welcomes 7 million unique tween and teen visitors to its virtual rooms every month. The Bizznizz lounge will be open to Habbo users who want to chat with other kidpreneurs about money, exchanging tips on how to run a part-time lawn mowing business, or the best way to advertise a dog walking service. Postbank will also be organizing fun and educational activities in the Bizznizz Lounge over the next few months. The bank sees Habbo as a natural fit for its Bizznizz activities, since Habbo players already actively participate in their own barter economy, trading furniture and other items with other players. Fun example of creating a relevant presence in a virtual community, targeting a specific audience in its natural habitat. Related: Lemonaire campaign by Umpqua and KLM’s social networks for frequent flyers


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