Innovation That Matters

First magazine for green weddings: Portovert

Publishing & Media

Covering yet another niche in magazine publishing, Portovert is the first and only magazine for eco-savvy brides and grooms. Founded by Meghan Meyers, a former editor for Family Circle and sustainable travel writer, the magazine offers advice for making sustainable wedding choices. Currently available online only, the publication’s first issue just came out last month and offers a wide array of tips, from natural ways to calm wedding nerves to using vintage props for decoration. Portovert has also teamed up with Native Energy to create a ‘wedding carbon calculator’ that calculates carbon emissions produced by the principal wedding-related CO2 sources: guest travel, lodging and venue power and heat. Since the wedding industry is estimated at USD 58.5 billion in the United States alone (source: Wedding Brand), and everything eco continues to gain ground, we wouldn’t be surprised to see a magazine like Portovert make the move from online to print. One to start up in other countries? Another recent spotting:, a searchable database of ethical wedding services and products. Based in the UK, the service describes itself as follows: “We want to bring together all those little companies that perhaps don’t come up on the first two pages of your Google search. As couples often go back home to their parents’ town or village to get married, they may have lost touch with the local companies which could serve them well on such an occasion – our aim is for them all to be here at, ready and waiting for your call.”



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