Innovation That Matters

Cooking wiki can be edited by anyone

Publishing & Media

We’ve seen the Wikipedia model applied to car design, a video dictionary and an online publishing platform. The latest? Foodista, an online cooking encyclopedia whose recipes can be edited by anyone. Launched late last year, Seattle-based Foodista is a collaborative project to build the world’s largest, highest-quality cooking encyclopedia. The site says it is the first to organize and cross-link the basic elements of cooking: foods, or the basic ingredients; recipes, or combinations of ingredients; cooking techniques; and kitchen tools. Rather than include hundreds of recipes for the same basic result, however—the way many recipe sites do—Foodista aims instead to perfect a few key recipes through the collaborative editing process. Thousands of high-resolution photos from the Creative Commons currently illustrate the topics on the site—though not the results of specific recipes, as TechCrunch points out—and users can also upload their own photos. Content is fully editable, and a raft of tools aimed at food bloggers include embeddable widgets to forge automated links from Foodista to specific food blogs. Ultimately, Foodista plans to support itself through online advertising. Will a thousand cooks produce a better recipe, as the site implicitly promises? Or will the collaborative process reduce each of the site’s recipes to the most bland, lowest-common-denominator version, as TechCrunch suggests it might? Time will tell. In the meantime, one to watch—or get involved in? (Related: 52 recipe contests to spawn crowdsourced cookbookPersonalized cooking: recipes match cravingsCustomized cookbooks stir in online recipes.) Spotted by: Murtaza Ali Patel



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