Innovation That Matters

Free notepaper for students


Advertisers competing for the much desired attention of the college-aged set now have another opportunity to get their ads in the hands of students—and hold their interest for up to 90 minutes. FreeHand Advertising distributes free note-taking paper to students on their way to class. Each page is branded with the same type of horizontal ad you see on websites, only these are visible for at least the duration of a college lecture, and longer if students refer back to their notes (as they should). FreeHand agents operate at 90 of the biggest college campuses in the United States, reaching up to 3,500,000 students in 32 states, including all major cities. Businesses can select which campuses they want to market to, for local or nationwide campaigns, or to a targeted demographic. Thorough post-campaign reports detail how many sheets were distributed and even include pictures of agents handing them out to students. Ads can be used to gain visibility, offer coupons, or promote sales, grand openings or other events. Colored and recycled papers are also available, and larger images can be displayed as watermarks. With so many brands and marketers reaching out to this market, note paper is an innovative low-tech solution for grabbing their attention. And free love—giving away ad-sponsored anything—is generally appreciated by those on the receiving side, too. (Related: Free photocopies for students.) Spotted by: Ozgur Alaz



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