Innovation That Matters

Free English lessons at Spanish restaurant chain

Food & Drink

Similar to Hamburg’s Language Lounge, which we covered back in 2008, Spanish restaurant chain Fresc Co now provides a way for customers to practice their English while they eat. But while Language Lounge charges a monthly fee for its lessons, Fresc Co’s initiative is free. Fresc Co operates some 40 restaurants in 11 Spanish cities, focusing on fresh ingredients and Mediterranean dishes. Starting last month, two of its Barcelona locations have teamed up with local instruction firm English Metas to help patrons improve their English skills while also doing a little networking. Targeting professional workers, English Metas’ native speaking teachers focus primarily on everyday language and work situations in the relaxed, two-hour sessions. Corporate generosity is always good, but when it can help your target customers through tough economic times—and drum up a little extra business along the way—it’s a win-win for everyone. Other restaurants, bars and cafes around the globe: time to give out a little free love of your own? (Related: English lessons and eyelash extensions.) Spotted by: Leticia Pérez Prieto




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