A ‘Glassdoor’ for the minority workforce

Dyversifi aims to provide transparency and an authentic representation of the minority working experience, connecting prospective talent with the right career opportunities

Spotted: The Dyversifi career reviews platform allows BAME and other underrepresented minority employees, including the disabled and military veterans, to share what it is like at their place of work and also read the stories of what others have experienced. As its Co-Founder Toby Egbuna puts it, it is “Glassdoor but for minorities.”

Users start by creating a “portrait” — an anonymous profile that contains key demographic information, such as race, age and gender. Dyversifi says this helps others with similar portraits identify with stories that will be relevant to them. 

“As we grow and we get more and more stories submitted, someone will be able to go on and filter for people who identify similarly to them,” Egbuna said. “That person is probably answering questions that you already had about that company.” 

Once a portrait is created, a user can submit three different kinds of “stories” — advice, experiences and rating. Finally, after a story has been created, the user then gets access to the stories submitted by others. 

The ultimate goal of Dyversifi is to provide transparency and an authentic representation of the minority working experience, in order for prospective employees to find organisations and careers “that they love.” 

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