Chinese beauty retailer moves in-store advisors online during COVID-19

Lin Qingxuan was able to transform its business model by hosting live-streaming sessions to recommend products on e-commerce channels

Lin Qingxuan, a cosmetics company based in China, was amongst many brands severely affected by the coronavirus outbreak. The company’s sales dropped by 90 per cent during the 2020 Chinese New Year and had to temporarily close half its store locations. 

However, using Alibaba Cloud’s e-commerce solutions, Lin Qingxuan was able to transform its business model. The company began hosting live-streaming sessions to recommend products on e-commerce channels. The session on Valentine’s Day attracted more than 60,000 people and as a result, they sold over 400,000 bottles of their camellia oil. In addition, by leveraging collaboration tools like DingTalk, Lin Qingxuan’s shopping advisors are offering personalised customer service online. So far, the sales from one shopping advisor in two hours have equalled that of four retail stores.

Alibaba’s E-Commerce Solution for Retail provides a range of cloud-based services to retailers, helping them launch a B2C e-commerce platform as quickly as within five days, to make sure their revenue streams don’t dry up during the COVID-19 crisis. The tools are designed to provide a set of plug-and-play solutions to support computing, databases, video live-streaming, collaboration, and security and data analytics.

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