Professional styling from the waist up for Zoom meetings

Vicky and Nikoleta Lirantonakis have launched The Style Fílos, which allows customers to purchase a pre-styled box of accessories for their Zoom meetings

Spotted: With people working from home due to the COVID-19 pandemic, it has become normal to wear something business-suitable on top, and casual beneath the camera. Sisters Vicky and Nikoleta Lirantonakis, based in Salem, took this as a new business opportunity and are offering professional styling from the waist up. The sisters had to shut down their dress rental business in March with the initial wave of the virus and have pivoted their business into a Zoom appropriate product, naming it The Style Fílos.

With the aim of being a Zoom fashion companion, The Style Fílos offers customers a pre-styled box with three curated or three chosen accessories. The accessories include earrings, makeup, scarves that also double as masks, headbands and necklaces. The Lirantonakis sisters’ passion for styling their clients for events that are going on in their lives inspired the idea, and the one consistent thing in everyone’s life recently has been Zoom calls. 

When taking their idea to the market, the sisters prioritised speed over perfection, as they believed that Zoom-ready fashion products were a void that needed to be filled. The boxes are priced at €38 each and are shipped directly to the customer’s home.

Explore more: Fashion & Beauty Innovations | COVID-19 Innovations