Purpose-driven luxury platform launches digital portal with exclusive VR experiences

Olivela invited customers to sign up for exclusive virtual experiences, and donates 20 per cent of sales to help vulnerable communities struggling through the COVID crisis

Spotted: Inspired by the COVID-19 global health crisis, fashion, beauty and home goods seller Olivela launched Olivela IRL, an online, one-stop digital destination for everything beauty, fashion, education and fun-related. They created and invited customers and guests to sign-up for exclusive virtual experiences, tailored sessions with fashion and beauty experts and informational talks with industry pros and designers.

Founded by Stacey Boyd in 2017 during a visit to a refugee camp with Nobel Prize laureate Malala Yousafzai, the company already regularly donates to Save the Children, Malala Fund, Global Wildlife Conservation and Project Glimmer, among many others.

At the onset of the global crisis, the brand also extended its commitment to supporting vulnerable communities by donating 20 per cent of each sale to a host of local, national and international charities. Since March, Olivela has provided over 70,000 meals to kids negatively impacted by coronavirus-related school closures.

“Doing good is core to our business model and ‘shopping with a purpose’ is truly our differentiator — for our customers, our brands and our non-profit partners. Our best practices are authenticity and empowering customers to give their purchases meaning for the causes that matter most to them. Test, learn, and, if and when you fail, fail fast!” said Brittany Billings, Olivela senior VP.

Written By: Katrina Lane

Explore more: Retail Innovations | COVID-19 Innovations