Innovation That Matters

Give a day to charity, get a night at a hotel

Travel & Tourism

Hotel group Sage Hospitality has come up with a novel idea to promote both their hotels and volunteerism: it’s offering half-price rooms for those who have completed a day of charity work. A limited number of free nights are also available at the group’s hotels, which include Marriott, Starwood and Hilton locations. At check-in, guests show a letter from a registered non-profit organisation that proves they’ve undertaken 8 hours of voluntary work. This entitles them to 50% off the published price of any night in the hotel. Sage’s Give a Day, Get a Night promotion runs from July to December 2009, and the charity work needs to have been completed by December 18th. With occupancy rates tumbling at hotels around the world, this promotion is a Generation G(enerosity) alternative to slashing room rates, and one that businesses in many industry can follow to build good-will (and foot-traffic) in tough times. (Related: Free karaoke for worthy workers.) Spotted by:



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