Innovation That Matters

In-hospital spa services for new moms

Work & Lifestyle

There’s no doubt having a baby is a joyful experience, but most moms would likely agree that it would be a whole lot more joyful if one didn’t have to start off so sore and tired. Aiming to transform the hospital stay into one of relaxation and rejuvenation, Go Home Gorgeous hopes to better equip new mothers for the sleepless times ahead. Minneapolis/St. Paul-based Go Home Gorgeous offers a variety of in-room spa services for new mothers designed to help them go home from the hospital feeling better than they did when they arrived. Available services include a “foot thanking” treatment for USD 45; scalp, neck and shoulder massage for USD 60; traditional body massage for USD 85; and a postnatal body therapy package for USD 139. Gentle massage, aromatherapy and soothing music are used to transform the hospital room into what the company calls a “Spa-Spital” room, where eucalyptus-infused steam towels, for example, decrease water retention, deepen breathing and increase circulation. After mom and baby are home, meanwhile, the company’s in-home “Sleep Relief ” offerings include night nanny, baby nurse and postpartum doula services—night nannies even arrive fully self-sufficient with their own cot, pillow, blanket, reading light and water bottle. Hourly rates vary from USD 20 to USD 35 per hour, with a USD 45 setup fee. Sleep massage packages, pregnancy massages and errand-running services are also available. Go Home Gorgeous donates 3 percent of its profits to organizations that help women in need. Currently serving just Minnesota, Go Home Gorgeous plans to bring its sanity-saving services to the moms of Chicago, Los Angeles, Phoenix and Boston later this year. One to get in on early…? (Related: For new moms, by a new mompreneurMembers’ clubs for momsConcierge service for busy moms.) Spotted by: Susannah Haynie



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