Innovation That Matters

Links Lessons: golfing site offers free, personalized instruction

Work & Lifestyle

There are social networks for virtually every profession, hobby and interest, and golf is no exception. Myriad sites already exist to help golfers connect, but a new one that just launched adds professional video analysis and online instruction to serve up free, personalized golfing advice. Links Lessons, based in Altamonte Springs, Florida, is a free social network that focuses on improving members’ game. That may be a common goal among enthusiast sites, but Links Lessons goes beyond forums and general professional tips to give members the online equivalent of free, personalized lessons. Members simply upload a video of their swing to the Videos section of the site. There, it is analysed by a real golf professional, who then gives them feedback and advice on improving it. Amateur golfers can also use Links Lessons to interact with their peers, including commenting on each other’s swings and profiles. Professionals, meanwhile, can use the site to gain clients and exposure. Offering a win-win for both amateurs and pros—not to mention a raft of niche advertising opportunities—Links Lessons was built using Ning, an online service that lets users create, customize and share social networks focused on any topic. How about creating something similar in another part of the world, or for another sport….? (Related: Connecting off the court.) Spotted by: Gustavo



Download PDF