Innovation That Matters

With RFID wristbands, park guests instantly share photos on Facebook

Travel & Tourism

Opportunities abound for brands to help consumers bring their offline lives online — and vice versa — and we’ve seen numerous examples over the years. Recently, however, we came across one that’s slightly different. Namely, at the Great Wolf Lodge chain of waterpark resorts, visitors can use RFID-enabled wristbands to transmit photos to Facebook over the course of their stay. Guests at Great Wolf Lodge resorts already use RFID wristbands as room keys and in-house charge accounts. Now, beginning at the chain’s property in Grand Mound, Washington, its new Great Wolf Connect service allows guests to register their wristbands at a dedicated kiosk and link them directly to their Facebook account as well. Then, when they stop to pose for a photo at any of the park’s five camera-equipped “Paw Posts,” guests simply scan their wristband and their photo can be automatically posted to their Facebook wall. Launched in late June, the Great Wolf Connect service was built by Fish Technologies. All the world may be online — or much of it, anyway — but the gap between offline and on is still significant. What OFF=ON innovations could your brand deliver to help close it? Spotted by: Florent Lesauvage



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