Innovation That Matters

Green car-sharing by the hour at Hawaii hotels

Travel & Tourism

Hotels and car-sharing are a natural fit, as we’ve already seen in Zipcar’s partnership with AKA. Whereas Zipcar’s effort targets extended-stay residents, however, GreenCar Hawaii aims to give hotel guests of all kinds an alternative to traditional rental cars when they visit the Aloha State. Rather than scrambling to arrange and pick up a rental car at the airport, customers of GreenCar Hawaii simply take a taxi to their hotel. Later, when they need a car, they can easily reserve one of the company’s hybrid electric Ford Escape SUVs. Reservations can be made online, by phone or at the hotel kiosk, which then gives customers a voucher; that, in turn, is shown to the hotel valet, who brings a car right to the consumer, complete with a complimentary gas card. Pricing on GreenCar Hawaii’s hybrid vehicles is USD 15 per hour, including mileage, free gas and roadside assistance. Alternatively, consumers can rent them for a full 24 hours for USD 115. Currently, GreenCar Hawaii is available at the Grand Hyatt Kauai. There seems to be little doubt that car-sharing is taking hold around the globe — including the peer-to-peer versions we’ve recently seen — so using the concept to relieve hotel guests of the burden of a full-time rental car makes good sense. Who will bring similar benefits to transumers at the hotels in your part of the world…? (Related: In Paris, a citywide scheme to share electric carsParking operator launches car-sharing serviceZipcar and Zimride join forces on college campusesSmart use of the Smart brand: car-sharing by Daimler.) Spotted by: John Rankin



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