Innovation That Matters

Grown-up ice cream van

Food & Drink

Something to look forward to this summer: an ice cream van for grown-ups. Scoop, which appeared at The Old Truman Brewery as part of their ‘Sunday UpMarket’ sessions last autumn, will be visiting England’s festivals and weddings this summer. All dolled up with somewhere to go, Scoop sells frozen delights from a glam pink and black van covered in blackboard paint (perfect for doodling). Scoop Girls in sassy uniforms sell ice cream in flavours like Criterion Ice’s Brown Bread, Vintage Marmalade and Turkish Delight, served in small, glossy black Chinese take out boxes. The brand’s fun and sexy design touches should come as no surprise, since Scoop is the brainchild of Adam Ellis, Design Director at London agency Coley Porter Bell. Adam came up with the idea as part of the agency’s internal Blue Sky competition which awards two weeks holiday and GBP 2,000 for the winner to explore a new creative endeavour. (Which is a great business idea in itself!) His idea was to rekindle the magic and excitement associated with childhood memories of ice-cream vans on a hot day. Sounds good to us. One to quickly set up in other urban areas, just in time for the northern hemisphere’s summer? Website: t.b.a. Spotted by: Leigh Odimah & The Cool Hunter


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