Innovation That Matters

Mobile children's shoe shop is on call for parents


We’ve written about several retailers who have eschewed a bricks and mortar presence in favour of going mobile, including roaming restaurants that bring cuisine to consumers curbside, and a roaming eyewear store that visits customers at work. Our latest spotting? Hippity Hop Shoes is a mobile children’s shoe shop in Berkhamsted in the UK. Designed to make life easier for busy parents, Hippity Hop Shoes brings a selection of casual, formal and school shoes to customer’s homes, and provides a comprehensive shoe fitting service to ensure the best fit. Hippity Hop also promotes the hosting of children’s shoe parties, offering a 15% discount off the total shoe purchase for groups of 5 or more children. Taking the mobile route can be a good alternative for entrepreneurs who don’t want or can’t afford a fixed space—especially when the outcome offers customers added convenience and personal service. Retail entrepreneurs around the world: time to hit the streets with your wares? Spotted by: Martin Bamford



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