Innovation That Matters

Hotel rooms scattered across the city of Linz

Travel & Tourism

The downside of a great hotel is that it makes it too easy for a traveller to stay inside and miss out on experiencing the local culture. The Austrian city of Linz is tackling that issue by scattering unique individual hotel lodgings throughout the city’s metropolitan area, in effect turning the entire city into a one large hotel—a Pixelhotel. The Pixelhotel project is one of the city’s attempts, as 2009 European Capital of Culture, to lure tourists to Linz by using creative and sustainable approaches to architecture. The locations chosen for redesign are unorthodox, from a cabinetmaker’s workshop and a ship to an art gallery. Each unique unit has its own specific aesthetic to make it a one-of-a-kind hotel experience. Lacking regular hotel infrastructure, the units provide minimal amenities only, as a way of encouraging tourists to go out and explore Linz. Prices range from EUR 87 for a single room to EUR 147 for a double. Linz’s mini hotel ‘pixels’ aren’t quite pop-up hotels, but their flexible approach to accommodation shares that same spirit of surprise and creativity. Other innovative cities and businesses—time to consider transforming a few unused spaces? (Related: Free accommodation for visiting creativesSwiss bomb shelter becomes ‘zero star’ hotel.) Spotted by: Martina Meng and Tais Reis



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