Innovation That Matters

Combined deliveries from small, local grocers


It was just a few short months ago that we covered the UK’s Beelocal grocery delivery service, and already we have occasion to cover yet another like-minded venture. Also in the UK, London-based Hubbub lets customers place online grocery orders with multiple local shops and receive a single, aggregated delivery to the door. Consumers in most parts of Highbury, Islington, Finsbury Park, Stoke Newington, Tufnell Park and Kentish Town begin by creating an account with Hubbub and then shopping online at their favorite greengrocers, butchers, fishmongers, bakers and more. Shopping can be conducted online shop by shop, or consumers can search for a particular product. Either way, prices are the same as those charged in the shops themselves, and consumers can even choose when their order will be delivered. When that time comes, Hubbub visits the shops in question, picks up the items ordered and delivers them in a single delivery to the consumer’s door. Delivery takes place only on weekdays, and it’s free on the consumer’s first order and for all orders over GBP 75. Otherwise, it costs GBP 3.50, regardless of the order’s size. With the eco-benefits of combined delivery runs and the (still) made here appeal of local sourcing — not to mention the compelling convenience involved — we’re betting there will be plenty more services like this to come. Who will be first to offer one for all the time-pressed locavores in your neck of the woods? (Related: More near-instant e-commerce deliveryFarmers use vending machines to sell local produceLocal produce, delivered by bicycle.) Spotted by: Caroline Banks



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