Innovation That Matters

Idea saves planet! Do you have one?

Although Springwise only features ideas that have already been brought to market, we thought you would enjoy this contest from our friends at cross-media event PICNIC, asking you to come up with a product or service to help save the planet. The PICNIC Green Challenge calls on creative, innovative minds to come up with concrete solutions to fight climate change. Anyone with a good idea for a product or service that reduces greenhouse gas emissions in a consumer-friendly way and contributes to a sustainable lifestyle is welcome to take part. Each entry must be supported by a concrete plan to bring the idea to market within two years. To make their bright idea reality, the winner will receive EUR 500,000, coaching from business leaders and a list of potential customers. The PICNIC Green Challenge’s jury will be chaired by super-entrepreneur Richard Branson of The Virgin Group. “This contest is going to help people to realise how much they are capable of,” he says. “Great things really do come out of simple ideas.” We couldn’t agree more! So, don those green thinking caps and submit your entry before 30 August 2007. Full details on the Green Challenge can be found here:


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