Innovation That Matters

Online room-makeover service offers nine 'designs-in-a-box'

Property & Construction

Not everyone has an eye for interior design—or the budget to hire a full-fledged, custom service. Enter California-based Avenue Interior Design, which recently launched an online offering that aims to give consumers a lower-cost way to get a professional look for their home. Consumers begin by choosing the room or rooms they want to make over. They then browse through Avenue’s I Heart Design site, which offers nine very different looks chosen by its designers. Each is represented by a door with a corresponding style; when clicked, users can see inside for a closer look. Once they find a look they like, users tell I Heart Design about their goals for the room and any special considerations, such as pets with a penchant for muddy pawprints. Measuring the room comes next, followed by uploading a few photos including any furniture that will be reused. For a fee of USD 3.50 per square foot, I Heart Design will then send out a custom box including two space plan options for each room; a spec card for each piece of furniture the designers selected; a paint card with recommended colours; a window treatment card with recommended styles; and a tape measure and other small tools. I Heart Design chooses items from a mix of flea markets, national retailers and trade-specific vendors, according to a report on Daily Candy. Consumers can buy those they like directly from their personal online design board on the site. This fall, I Heart Design by Avenue will launch a similar offering aimed at hospitality providers. One to try out on your own hotel or restaurant—or emulate in another part of the world? (Related: 3-D tool helps students decorate (and shop for) dorm roomsHome enhancement service focuses on senior citizensSocial shopping meets interior design.) Spotted by: Heidi Heifetz



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