Innovation That Matters

The GRO kitchen range encourages people to eat more sustainably | Photo source Electrolux

Swedish appliance company designs new sustainable kitchen

Architecture & Design

The range aims to reinvent the traditional kitchen using modular solutions powered by advanced sensors and AI

Spotted: Is the way we cook just as important to the future of our planet as the food we eat? Swedish appliance company Electrolux thinks so, as it has just launched GRO, a reimagining of the traditional kitchen that encourages sustainable and healthy cooking, following the EAT-Lancet planetary diet.

GRO, which means ‘to sprout’ in Swedish, is a new smart kitchen range composed of modular compartments that can be adapted to any home, creating infinite personalised combinations. In addition, there’s also a grain and pulse library designed to showcase the visual diversity of protein sources; a Nordic smoker that infuses food with flavour; and GRO Coach, a smart cooking companion that tracks eating habits and helps make more sustainable choices.

“By challenging conventional thinking of what a kitchen is, we have rethought everything from the start – aiming to help change behaviours by making planet-friendly eating effortless and enjoyable through groundbreaking design,” explains Tove Chevalley, Director CX Innovation Hub Electrolux.

GRO has launched on the Electrolux website, however, there is no set date for the appliances to be released to the general public.

While companies such as Miele and Samsung have created smart appliances, kitchen robots, and sustainable storage solutions, few have created an all-encompassing kitchen like GRO.

Other kitchen innovations recently spotted by Springwise include a new way to dispose of used cooking oil, a kitchen designed for zero-waste production, and an AI system that helps professional kitchens avoid food waste.

Written By: Lauryn De Nagy Berry

Email: sustainability@electrolux.com

Website: betterlivingelectrolux.com

Download PDF