Innovation That Matters

The YouCam app | Photo source Business Wire

Makeup app allows users to try on runway trends

Fashion & Beauty

Beauty trends from New York Fashion Week are recreated as virtual makeup looks for fans to try on via AI

Spotted: The NY beauty tech company behind the world’s leading virtual beauty try-on app, YouCam Makeup, and photo editing app, YouCam Perfect, has announced a partnership with the leading on-demand beauty service provider, PRIV. Via the YouCam App, users can have an interactive Fashion Week beauty experience that highlights PRIV’S Runway Trends Collection.

As part of the partnership, consumers will be able to virtually try on Fashion Week makeup trends before PRIV provides the looks in real life — including glittering shadows, neon liner, and blue accents.

“The 2020 beauty landscape is all about hyper-personalization, self-expression and tech-enabled beauty experiences,” said James Bradicich, Vice President of marketing and business development at PRIV.

Users will also be able to experiment with looks from the collection on their own and add exclusive Fashion Week stickers, frames and effects in the YouCam Perfect photo editing toolkit.

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