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Spotted: Design Can is an online resource and campaign tool aimed at increasing diversity in the design industry. Not Flat 3, a multi-disciplinary design collective, launched the website last week.

The rationale behind the campaign is that the ethnic and gender stratification of the UK’s design industry is not representative of its customers. According to the company, only 22 percent of the design industry is female, and only 13 percent of employees are from BAME backgrounds. Design Can provides practical resources to support diversity, such as the Mayor of London’s handbook to support diversity and monthly meet-ups for emerging designers. 

The website is divided into four sections: manifesto, resources, submission and “you can”. The manifesto states that “Design can represent us all, disrupt the status quo, celebrate new voices and tell untold stories”.

The resources section provides exposure to a whole range of design-related content, from articles about emerging designers to videos and podcasts about the latest trends in the industry. To ensure that the platform truly represents its readers, the company also encourages crowdfunding with an open submission section. People can submit the work of designers, articles, events and other relevant content.