Sign in to view
member only content

Spotted: The startup NUGGS operates like a software company, offering customers the opportunity to provide feedback to improve their products. Customers, also known as “NUGGS users,” can submit feedback directly on the company’s website, Instagram or even via text message. NUGGS not only uses customer feedback to develop new versions of the product, it also keeps users updated about any changes. 

NUGGS is not the only vegan nuggets on the market. However, it may be the only food startup that allows customers to participate in product design after the product has been launched. Just like an app that is continually updated with bug fixes, the NUGGS formula is constantly improved.