Innovation That Matters

Top 3 innovations in Marketing & Advertising

We have selected the top three innovative ideas changing the game of audience engagement. From traditional printing to outdoor advertising find out some of the most exciting solutions disrupting marketing and advertising.

Ad campaign uses feature film to encourage organ donations

A new ad campaign for organ donations includes a feature film and an interactive digital element to raise audience awareness.

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Paper catalogue can connect to digital devices

A new paper catalogue connects to digital devices to deliver an AR experience.

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Scented bus shelter advertises new vegan cookbook

A scented bus shelter advert introduces the first cookbook by a popular cooking blog team.

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Marketers all over the world are taking advantage of new engagement opportunities made possible by advances in technology as well as widespread digital connectivity. With smartphones playing an increasingly central role, we find out some of the most exciting ideas taking marketing and advertising to a new level.

Ad campaign uses feature film to encourage organ donations

A new ad campaign for organ donations includes a feature film and an interactive digital element to raise audience awareness.

Read more about here »