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Forward-thinking manufacturers are working to decrease the amount of packaging used for their products. Some offer concentrated formulas, others sell refills in bags instead of containers. Now, a Canadian startup has come up with an innovative solution we hadn’t yet spotted: refill cartridges that consumers dilute at home, with tap water. Developed by Planet People, the iQ line of household cleaning products features small cartridges of plant-based concentrate. Consumers fill a spray bottle with ordinary tap water and pop in a cartridge. The coloured concentrate visibly mixes with the water, and voila: a full bottle of cleaner. iQ comes in four varieties: glass, bathroom, floor and all-purpose cleaner. All made with non-toxic and environmentally sustainable ingredients. Besides reducing packaging and plastic waste, the system obviously cuts down on transportation, reducing fuel consumption and vehicle emissions. And—appealing to people’s wallets as much as their conscience—iQ passes on packaging and transportation savings to its customers. iQ starter kits, which include a spray bottle full of solution and a first refill cartridge, retail for approximately CAD 6.49, while cartridges are approximately CAD 2.79. The products are currently available from natural food stores in Canada, and from Hannaford and Sweetbay in the US. If we weren’t so busy reporting on new business ideas, we’d snap up international distribution rights ourselves 😉