Keys on a cord
Work & Lifestyle
Fashion statement meets usability.
Opportunities
The key cord is definitely making inroads across the world, but as the massive popularity in the Netherlands has shown, the market is many times bigger than its current focus on (mainly) displaying ID-Cards. Sell them branded, hand-painted, in mass or limited editions, buy them in bulk or manufacture them yourself: people will wear them, faster than you can say ‘sleutelkoord’. Useful links http://www.eelabels.com http://www.idcband.co.ukFashion statement meets usability
Hundreds of thousands of Dutchies now spend their days chained to their keys. The popular key cords (‘sleutelkoord’) have taken the country by storm, giving advertisers the chance to splash their brands all over the flat nylon lanyards. On the user side: forgetful individuals finally have their mobile phones, keys and ID-cards handy. Key cords are fast becoming Holland’s number one promotional gift. No doubt some of the cords will soon become collectors items, though we haven’t spotted any Viktor and Rolf cords yet.Opportunities
The key cord is definitely making inroads across the world, but as the massive popularity in the Netherlands has shown, the market is many times bigger than its current focus on (mainly) displaying ID-Cards. Sell them branded, hand-painted, in mass or limited editions, buy them in bulk or manufacture them yourself: people will wear them, faster than you can say ‘sleutelkoord’. Useful links http://www.eelabels.com http://www.idcband.co.uk3rd November 2002