Innovation That Matters

Healthy meals for kids, now in the frozen aisle

Health & Wellbeing

It’s been a few years since we covered Kidfresh, the New York store that sells organic and natural prepared foods for kids. Just recently we got word, however, that Kidfresh has now begun selling frozen versions of its kids’ meals in US supermarkets. For kids who object to veggies, the meals contain ‘hidden’ vegetables that are puréed and, as Kidfresh puts it, snuck in. Currently available in Northeastern US retailers, Kidfresh frozen meals are coming soon to supermarkets nationwide. The company’s healthful selections — including 100 percent natural macaroni and cheese or pasta with meatballs — are rich in vegetables but include no artificial additives, flavors, colors, preservatives, trans fats or high fructose corn syrup. Even the company’s packaging meets the highest safety standards, with no BPA, phthalates or other potentially harmful chemicals. A store locator is available to help parents find the nearest retailer. Pricing is USD 3.99 or less in most stores, Kidfresh says. With childhood obesity a persistent problem and the school year under way, it seems a pretty safe bet parents will be looking for convenient but healthy options. Grocers around the globe: one to add to your healthful line…? (Related: Fresh and frozen gourmet baby foodTasting bar for babiesSwedish hotels serve healthy meals for kids, courtesy of Jamie OliverHappy healthy meals.)



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