Free pop-up space for small creative businesses
Telecommunications
We recently covered a program at Oakland Mall that offers startups low-cost and short-term leasing to help them to set up shop. This summer, KiosKiosk will bring a similar idea to the streets of London by offering a small kiosk space to startups selling ceramics, art, fashion and other creative products. At no cost to its temporary tenants.
Creative organisations, businesses or individuals ready to trade simply send in their details and explain why they’re a good candidate to fill the space. KiosKiosk’s founders note that, although the number of people enrolling in design courses in the UK increases each year, it’s difficult for creative businesses to find affordable retail space in locations with enough foot traffic to attract potential buyers. The initiative is backed by the London Sustainable Development Commission, working to promote creative independent shops instead of more dime-a-dozen souvenir stalls. The first KiosKiosk—an eyecatching design by Geraldine and Wayne Hemingway—will be set up outside London’s City Hall all summer, with plans to roll out the concept in other parts of the city and country at a later stage.
As well as encouraging startups and up-and-coming designers, the kiosk is a low-cost way for London to showcase the abundance of local creativity to visitors from around the world.
Spotted by: intelligentnaivety.com via Raymond Kollau
P.S. On a side note: back in 2004, our sister-site trendwatching.com coined the phrase pop-up retail, and one of the examples used was Delta’s pop-up store in New York. Five and a half years later, Southwest Airlines is opening a pop-up lounge in Bryant Park, as reported by nytimes.com. Southwest is starting service at LaGuardia, and the “Southwest Porch” will be serving sandwiches themed to the cities they’ll be flying to. Some trends just never grow old 😉
17th June 2009
Website: www.kioskiosk.co.uk