Innovation That Matters

Limited edition fashion used to boost charitable giving

Nonprofit & Social Cause

Community Collection is an online shopping portal featuring designer merchandise for limited periods, with 20 percent donated to charity.

Limited edition items and flash sales are proven ways to motivate consumers to buy. Combine this concept with charitable giving and you get Community Collection, an online shopping portal that features fashion “must haves” for fixed time frames, with 20 percent from each sale going to a charitable cause. Community Collection launched last month, and works with influential fashion designers to offer “the most current fashion and accessories” around. Each designer — from a rosta which currently includes Alexander Wang, Helmut Lang and Diane Von Furstenberg — is paired with a charity. When an item is bought, 20 percent of the purchase goes directly to the charity associated with that designer. Many of the items featured on site are limited edition, and so far Community Collection is supporting 15 causes. They also work closely with organizations to measure the impact of contributions made from the site, feeding this information back shoppers to demonstrate the tangible effect of their purchases. Donating a percentage of sales to charities can attract consumers to your brand, but incorporating exclusivity and limited availability could increase sales even further, while also resulting in more funds being directed towards charitable causes. An inspired way to boost profits and create a positive social impact? Contact: via website Spotted by: Katharina Kieck


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