Innovation That Matters

Live yoga instruction streamed into the home

Work & Lifestyle

Finland's Yoogaia is enabling anyone with a webcam to join in yoga classes and receive guidance from the comfort of their own living room.

Gym memberships are often prohibitively expensive, and those wanting some instruction can find themselves paying even more money. However, online video platforms are now making it easier — and cheaper — to connect with experts remotely. We’ve already written about Peloton, an exercise bike for the home that streams live spinning sessions. Now Finland’s Yoogaia is enabling anyone with a webcam to join in yoga classes and receive guidance from the comfort of their own living room.

Yoogaia offers a number of interactive classes led by expert instructors, ranging from yoga, pilates, core and kettle bell sessions. Members can pay EUR 10 a week or EUR 70 a year’s membership, which grants them access to as many live classes as they like. Users can browse the online schedule to see when live classes are taking place, and if they miss one they can watch the recording. When in a live session, members have the option of sharing their webcam with the instructor, who can then offer real-time feedback. Available in Finland, Hong Kong, the US and UK, most classes are currently in Finnish but the company is working hard to increase its English offerings.

Watch the video below to learn more about the service:

https://www.youtube.com/watch?v=OQkCu3jF5CI

Bringing gym sessions into the home means that people can more easily fit yoga classes into their lives while also saving money. Are there other kinds of teaching and advice that could be streamed into the home in this way?

Email: mikko.petaja@yoogaia.com

Website: www.yoogaia.com