Innovation That Matters

Theme park helps guests share their experiences and compete online

Work & Lifestyle

We recently saw Great Wolf Lodge resorts’ RFID Facebook photo tagging, and now Luna Park in Sydney has introduced a similar system to make it easier for visitors to share their real-world experiences online. The theme park recently launched “My Experience”, a multichannel technology solution that integrates SMS, email, web and Facebook, and allows visitors to instantly share and enhance their park experience with friends online. Firstly, users must buy an Unlimited Rides Pass and register their wristband online using their smartphone. Guests in groups can link their wristbands together in the registration process and compete for ‘Extreme-O-Meter’ rating, which is awarded based on how many rides they go on and post to their Facebook news feed. Live ride photography on the Tango Train can be uploaded to Facebook in real time for friends to “like” and comment on, and the “Status Launcher” means guests can update their Facebook status simply by swiping their wristband as they exit the Ranger Ride and choose from a list of statements on-screen. Theme park offers are sent via SMS throughout the day, and at the end of the visit a summary of the guest’s experience — including photos, status updates and Extreme-O-Meter rating — is both emailed and posted to their Facebook news feed. Enabling visitors to share photos and comments quickly and easily not only enhances the customer experience but also ensures Luna Park enjoys increased online presence. How could you best help your customers capture and share their experience of your product?



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