Innovation That Matters

Luxury perfume for babies aims to enhance their natural smell

Fashion & Beauty

Dolce & Gabbana's Baby Fragrance aims to emphasize the natural smell of babies while adding hints of other scents.

Springwise has covered several ventures offering products tailored to babies, from clothes subscriptions to organic food. Italian fashion label Dolce & Gabbana has now gone one step further with its Baby Fragrance perfume. Bearing in mind that many parents may not want to mask the smell of their child, the creators of the perfume apparently used hints of bergamot, honey and musk to accentuate the natural odour of newborns. The fragrance has been made without alcohol to ensure babies’ skin is not affected by the solution, according to the brand’s lifestyle magazine Swide. Firmly marketed towards parents who want to give their child some luxury, the perfume comes in a sleek glass bottle with cherub detailing. Many parents already use scented products such as talcum powder and baby lotion, so perhaps the fashion brand’s vision isn’t too far-fetched. Baby Fragrance is available to buy from the new Dolce & Gabbana Corso Venezia 7 store in Venice, which places an emphasis on luxury family-based products. Are there other typically adult products that could be given a makeover for babies? Or are some products best saved for adulthood?



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