Innovation That Matters

Magazine publishing for everyone & every niche

Publishing & Media

Even as consumers spend more and more time online, they continue to crave the comfort of the printed page. MagCloud, a new self-publishing magazine service from HP Labs, is making the most of these conflicting desires by enabling anyone who can create a PDF to publish a magazine. How it works? Users can upload a PDF of their magazine for free, creating their own profit margins by calculating the difference between their cover price and MagCloud’s charge of USD 0.20 per page, plus shipping. The concept builds on the success of companies that offer a simple, online method for consumers to self-publish books (such as Blurb, which we’ve covered in the past), and on the understanding that members of Generation C are eager to share their creative output, and expect to be paid for their efforts. Whether they’re professional or pro-am journalists, photographers, designers or entrepreneurs, MagCloud provides them with a no-risk business and communication opportunity, and the ability to tap into infinite niche audiences that don’t yet have a mag to call their own. While the site is in beta, publisher accounts are by invitation only. Shipping is currently restricted to the US, but the business is working hard to open up its service to Europe and then the rest of the world. One to partner with? (Related: Online magazines for the masses.) Spotted by: Susanna Haynie



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