Innovation That Matters

Niche retailing: curated sellers of vintage fashion


Amidst thousands of online clothing retailers, Market Publique has found its niche. Based in Brooklyn, it aims to attract premium sellers and buyers of vintage fashion. Goods are sold both through auction sales (eBay-style) and fixed prices. Potential sellers fill out a brief application form before joining. Besides selecting those that offer great vintage clothing, Market Publique also ensures they possess necessary skills such as correctly taking measurements. Once a seller is accepted, there’s a USD 0.25 charge per listed item, plus a 5% commission fee for each sale. Buyers and sellers receive monthly itemised bills from Market Publique, making it easier to keep track of purchases and sales. Sellers also benefit from the site’s active blog and promotion through advertising in print and on the web. Currently, only women’s clothes and accessories are on offer, but men’s items and housewares will follow soon. By focusing on one niche and creating an appealing storefront for carefully selected vendors, Market Publique takes the standard online marketplace model and makes it more attractive and reliable for both buyers and sellers. (Related: Online marketplace focuses on mid-century design.) Spotted by: Bonnie Sandy


Download PDF