Innovation That Matters

Mini-franchises for kids

Work & Lifestyle

Back in 2006 we wrote about Dutch Postbank’s campaign to facilitate the efforts of kidpreneurs, and now a Florida-based company is taking the notion a step further by offering mini-franchises for kids. Founded last year, Florida-based FranChild enables kids ages 5 to 15 to go way beyond lemonade stands and operate a “grownup-style” business instead. Parents and kids begin by picking a product to sell: beeswax candles, organic soap, jewellery or apparel. The initial startup cost is just USD 25, which gets the child a FranChild Company Certificate to acknowledge his or her business launch; business cards ready to print from FranChild’s ready-made templates; how-to instructions for marketing and selling products; access to the My First Franchise Resource Center, a USD 75,000 marketing system for creating customized packaging products; discount pricing on inventory and supplies; and access to newsletters, updates and a members-only forum. For an extra USD 2 per month, kids can also get their own business webpage. Kids then order their inventory and create their business cards and packaging, and they’re ready to start selling. In addition to extra spending money (which can be considerable, according to the testimonials), FranChild gives kids valuable business and life lessons, and it provides an educational context in which parents and kids can spend time together. FranChild’s founders stress that the time commitment is small for both kids and parents, though overscheduled families may still want to think twice before stretching those schedules even further. Nor should earnings be the primary motivation, FranChild warns. Far be it from us to promote child labour; on the other hand, could be a fun way to while away the time during those long summer months! FranChild operates only in the US—one to bring to a country near you? Spotted by: Bill McMahon



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