Innovation That Matters

Mobile beauty salon makes everything transparent

Fashion & Beauty

We’ve already written about onsite haircuts, dentistry and nail services, and now another mobile concept in the world of health and beauty has built its business on transparency. Launched in April, Return to Glory is a platform for mobile beauty experts that brings a wide range of beauty, massage and fitness services to clients’ homes, offices, weddings and events. The London-based company was formed by a group of stylists and therapists who now work together as a uniform group, with a shared website, standard services and transparency every step of the way. Customers begin by inputting their postal code online and then browsing and selecting from a list of services available in their area–whether it’s makeup or hair, pilates, lymph drainage or personal shopping. From there they choose the date and time they want, and then view the specialists available to perform the service. Along with a photo, each specialist profile includes details of the professional’s background, qualifications and insurance; average star rating; and feedback from previous clients. Pricing is set by the hour rather than the treatment type, and is listed up front as well. Once the customer is happy with their selection, all bookings can be made instantly online or via text or telephone. Post-service, clients are asked to rank and provide feedback on the treatment they received. Beauty services have been an area sorely in need of some transparency tyranny, and the addition of mobile convenience and direct booking further sweetens the deal. Will Return to Glory set a new standard? In the meantime, how about bringing something like this to the rest of the world?



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