Innovation That Matters

Free mochas on Mondays to promote McCafé brand

Food & Drink

They say the best things in life are free, and McDonald’s appears to be taking that maxim to heart. No sooner did we post our story about the free car charging available at the new McDonald’s restaurant in North Carolina than we saw the chain launch yet another free love initiative: Free Mocha Mondays. As part of a campaign to promote its new McCafé line, McDonald’s is now offering US consumers the chance to sample a free Hot Mocha or Iced Mocha at any participating McDonald’s restaurant. The offer is available on any Monday from 7 a.m. to 7 p.m. through Aug. 3, and the complimentary drinks come in special, promotional sizes: 7 oz. for the iced version, or 8 oz. for the hot variety. (Normally, a small McDonald’s McCafé beverage is 12 oz.) McCafé espresso-based drinks are made with Arabica coffee beans—harvested by hand in Central America, South America and Indonesia—along with real milk, rich chocolate syrup and fresh whipped cream. All are fully customizable, the company says. McDonald’s anticipates that it will likely give away some 10 million samples during its Free Mocha Mondays campaign, making it “one of the largest sampling initiatives we’ve taken on as a company,” said Neil Golden, chief marketing officer for McDonald’s USA. Whether it’s coffee, ice cream or charged batteries, there’s nothing like letting consumers try before they buy, and it’s almost impossible to go wrong with free love. (Related: Free Obama-themed coffee love for UK consumersFree Starbucks ice cream for Facebook users.)


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